CRM

Sales and marketing work toward the same goal: generating revenue. But when the two teams operate separately, problems can arise. Marketing may generate leads that sales doesn't consider qualified, while sales may not provide enough feedback about lead quality or customer needs. Sales and marketing alignment means both teams work together using shared goals, processes, data and definitions. What Does Sales and Marketing Alignment Mean? Alignment means marketing and sales agre

As a business grows, customer information can end up across spreadsheets, emails, WhatsApp, forms and individual team members' notes. A CRM (Customer Relationship Management) system brings this information together and gives businesses a structured way to manage leads, customers, sales activities and relationships. What Is a CRM? A CRM is software that stores and organises customer and prospect information. Depending on the CRM, it can manage: Contact and company information